“A different world can’t be built with indifferent people.”

Vaiana - Le Motto - SheSheBonBonHi, my name is Vaiana. My story and my brand revolve around something seemingly benign but actually powerful: words.

My life started on the island of Tahiti. It was a beautiful place, but I had to endure harsh words in my own home that often led to violence and abuse. As a student, words were central to all my studies, as I eventually earned degrees in language, law and international relations. As a mother I became even more aware of how words on the playground, in the mall, on the bus, on TV and even in schools can bombard our kids with toxic ideas. I also learned how comforting kind words can be for a suffering child.

Vaiana - Le Motto - SheSheBonBonThe trigger for Le Motto happened when I noticed a girl at Disney World with a t-shirt that said, “I want to be like Barbie because this b*tch has everything”. Really?!

Hey, I’m not trying to tell you what words you have to wear, but I am definitely giving you a positive alternative: meaningful words that point us in the right direction.

I create clothing that “speaks” to people whenever and wherever they see it. I believe the words on your favorite “statement tee” should be able to make a stranger flip a negative attitude to a positive one and pay it forward. The best statement tee should make strangers come up to you and say, “I love your shirt! Thanks for wearing it. You just made my day!” It works – just try it! Who doesn’t want to be a billboard for good vibes in a world that can sometimes be ugly?

Which brings me back to my roots. Words hurt me in my childhood. Today, they galvanize my desire to inspire people. Words do have power, and Le Motto is a way to share good messages with the world.

Words must be followed by actions too. Change the world, one word at a time…and don’t stop there. When people purchase Le Motto apparel, we donate some of the profits to causes that help kids who are suffering from violent circumstances.

Thank you for reading some of my story, and thank you for supporting Le Motto as a customer and/or a fan.